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发布于:2018-2-10 09:57:44  访问:115 次 回复:0 篇
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Insurance Company Vlogging - Staying Ahead Of The Insurance Marketing Curve
Insurance company Vlogging - Staying Ahead Of The Insurance Marketing Curve
Insurance company Websites, SEO, SEM, Social internet marketing and Blogging - there may be a great deal to maintain these days when it comes to staying current and reaching confirmed target audience.
A vlog is a video blog, and vlogs take presctiption the leading edge when it comes to insurance company web marketing. Vlogs can, and really should, be short video clips, a maximum of one minute long. They must of course look professional, with higher quality of sound and image, and should be posted for an insurance agency website, often in close proximity to the company blog(s). As well as for agencies seeking to extend their reach, or wishing to take their vlogs to the next level, vlogs can be posted to some dedicated YouTube channel. YouTube will be insurance company SEO and check marketing optimization. Now, at this time, many agents may be asking themselves, \"Is this really necessary?\" Though vlogging isn`t yet requisite, it`s both important and ideal for the following reasons:
1. Nothing ever seems necessary before the day that an agency realizes they are the just one not doing it. 10 years ago, many agencies scoffed at \"needing\" a professional web site to compete. Today no agency can be without one. Soon, the same will enjoy be said for SEO and Social Media Marketing. Vlogging won`t be any different, and as a young people of Facebook and YouTube centric buyers will quickly make the buying decisions, vlogging and video will end up area of the basics associated with a given insurance company web marketing program.
2. Vlogging can help improve insurance agency SEO. Video content with an insurance company website can help improve SERP rankings. This SEO boost increases proportionately if combined with an agency YouTube channel - YouTube is the 3rd most highly ranked and indexed site in the world. YouTube is increasingly used by businesses to target their prospects within the places where they spend the most time. A company is missing a very good (and free) opportunity if they don`t have video content on YouTube.
3. Vlogging and video provides a competitive edge for many agencies. In a time when it is becoming increasingly hard to distinguish one agency`s offerings from another, vlogging and video can help deliver content in unique and professional way. Make a scenario in which a producer from Agency A, and from Agency B are both following the same prospect. Agency A`s producer hands the prospect a company card along with a lengthy paper brochure. Agency B`s producer pulls out an iPhone and shows the chance a professional 30 second vlog of the current client raving about their agency solutions. Which agency has got the edge?
4. Video is cool and interesting. There isn`t any alternative way to place it - we live in a video obsessed culture, and no amount of print, copy, or speech can match a professional video. Generation X and Y are going to seek information in different ways than traditional marketing was targeting 2 decades ago. It`s vital that agencies adapt their strategies to match the wants, needs, and expectations of a new generation of buyers.
The only constant is change when it comes to marketing, and insurance agency internet marketing is really a logical extension for just about any successful agency or broker outreach program. One of the latest tools in the marketing toolbox is a Vlog life everday life, it`s better to consider adding this capability sooner rather than later.
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